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Share of internet users watching television in China as of 3rd quarter 2024, by media distribution system

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Sources

Release date

February 2025

Region

China

Survey time period

Q3 2024

Age group

16-64 years

Special properties

among internet users

Method of interview

Online survey

Citation formats

Television reach in China 2024, by service type

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 26, 2025

According to an annual survey on the digital usage in China, more than ** percent of the surveyed Chinese internet users consumed television content, as of the third quarter of 2024. Streaming and on-demand TV had a slightly higher reach than linear and broadcast TV.

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