According to a survey conducted in December 2021, three in **** consumers in the United States aged 65 years and older thought companies benefit from personal data exchange. Consumers between 18 and 24 years appeared to be the least concerned about who benefits the most in exchanging their private data.
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Global Data and Marketing Alliance. (March 28, 2022). Share of U.S. consumers who believe companies benefit the most from personal data exchange as of December 2021, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/
Global Data and Marketing Alliance. "Share of U.S. consumers who believe companies benefit the most from personal data exchange as of December 2021, by age group." Chart. March 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/
Global Data and Marketing Alliance. (2022). Share of U.S. consumers who believe companies benefit the most from personal data exchange as of December 2021, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/
Global Data and Marketing Alliance. "Share of U.S. Consumers Who Believe Companies Benefit The Most from Personal Data Exchange as of December 2021, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2022, /statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/
Global Data and Marketing Alliance, Share of U.S. consumers who believe companies benefit the most from personal data exchange as of December 2021, by age group ÌÇÐÄÆƽâ°æ, /statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/ (last visited July 25, 2026)
Share of U.S. consumers who believe companies benefit the most from personal data exchange as of December 2021, by age group [Graph], Global Data and Marketing Alliance, March 28, 2022. [Online]. Available: /statistics/1368814/us-consumers-thinking-companies-benefit-personal-data-exchange-by-age/
