According to a survey conducted in December 2021, around in ** U.S. Baby-boomers believed the companies benefit from exchanging their personal data. In comparison, only ** percent of Generation Y or Millennials thought the same. Overall, more than ** percent of U.S. consumers believed businesses profit from trading private information about consumers.
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Global Data and Marketing Alliance, & Foresight Factory, & Acxiom. (March 28, 2022). Share of U.S. consumers who believe companies benefit from personal data exchange as of December 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/
Global Data and Marketing Alliance, und Foresight Factory, und Acxiom. "Share of U.S. consumers who believe companies benefit from personal data exchange as of December 2021, by generation." Chart. March 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/
Global Data and Marketing Alliance, Foresight Factory, Acxiom. (2022). Share of U.S. consumers who believe companies benefit from personal data exchange as of December 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/
Global Data and Marketing Alliance, and Foresight Factory, and Acxiom. "Share of U.S. Consumers Who Believe Companies Benefit from Personal Data Exchange as of December 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2022, /statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/
Global Data and Marketing Alliance & Foresight Factory & Acxiom, Share of U.S. consumers who believe companies benefit from personal data exchange as of December 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/ (last visited July 22, 2026)
Share of U.S. consumers who believe companies benefit from personal data exchange as of December 2021, by generation [Graph], Global Data and Marketing Alliance, & Foresight Factory, & Acxiom, March 28, 2022. [Online]. Available: /statistics/1368821/us-consumers-think-companies-benefit-data-exchange-by-generation/
