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Health insurance loyalty by brand in the United States in 2023

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Source

Release date

December 2023

Region

United States

Survey time period

October 21, 2023 to November 8, 2023

Number of respondents

2,496 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "When it comes to health insurance, which of the following brands are you likely to purchase again in the future?"

Citation formats

Health insurance loyalty by brand in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 19, 2024

Blue Cross Blue Shield had the most loyal customers among health insurance providers in the United States in 2023. Some ** percent of its customers stated that they will repurchase from the insurer in the future. Aetna and Kaiser Permanente had the next highest customer loyalty.

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Statistics on " Private health insurance in the United States "

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Other statistics that may interest you Private health insurance in the United States

Market overview

5

Sales metrics & consumption

5

Segments

4

Leading companies

6

Health spending & deductibles

7

Outlook

4

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Topics

Private health insurance in the United StatesLife insurance worldwideMedicareObamacareMedicaid
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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per month, billed annually 1
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