Allstate and State Farm were the most well known health insurance providers among American consumers in 2023. Some ** percent of respondents said that they knew these brands, even if only by name. Blue Cross Blue Shield, Humana and UnitedHealth were the other best known insurers in that year.
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ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ. (December 13, 2023). Health insurance awareness by brand in the United States in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1366387/health-insurance-awareness-by-brand-usa/
ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ. "Health insurance awareness by brand in the United States in 2023." Chart. December 13, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1366387/health-insurance-awareness-by-brand-usa/
ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ. (2023). Health insurance awareness by brand in the United States in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1366387/health-insurance-awareness-by-brand-usa/
ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ. "Health Insurance Awareness by Brand in The United States in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Dec 2023, /statistics/1366387/health-insurance-awareness-by-brand-usa/
ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ, Health insurance awareness by brand in the United States in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1366387/health-insurance-awareness-by-brand-usa/ (last visited August 03, 2026)
Health insurance awareness by brand in the United States in 2023 [Graph], ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ, December 13, 2023. [Online]. Available: /statistics/1366387/health-insurance-awareness-by-brand-usa/