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Share of consumers willing to pay more for sustainable products in the Asia-Pacific region in 2023, by generation

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Source

Release date

March 2024

Region

Asia, APAC

Survey time period

2023

Number of respondents

109,000 respondents

Method of interview

Online survey

Citation formats

Willingness to pay more for sustainable products APAC 2023, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, May 31, 2024

In a 2023 survey, ** percent of Gen Z respondents stated that they were willing to pay more for sustainable products. In contrast, only ** percent of Baby Boomer respondents were willing to pay a higher price for a more sustainable product.

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Sustainable food packaging market
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