According to a survey among Southeast Asian consumers in 2022, more than **** of the respondents did more research before buying fashion apparel marketed as sustainable, with the highest share in Thailand being ** percent. The population share that trusted the claims was highest in Vietnam at ** percent, while the respondents' share that ignored the claims was the largest in Singapore in 2022.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Marketing Interactive. (July 26, 2022). Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive. "Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country." Chart. July 26, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive. (2022). Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive. "Consumer Trust in Sustainable Fashion Claims in Southeast Asia in 2022, by Selected Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Jul 2022, /statistics/1366078/sea-trust-in-sustainable-fashion-by-country/
Marketing Interactive, Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country ÌÇÐÄÆÆ½â°æ, /statistics/1366078/sea-trust-in-sustainable-fashion-by-country/ (last visited August 06, 2026)
Consumer trust in sustainable fashion claims in Southeast Asia in 2022, by selected country [Graph], Marketing Interactive, July 26, 2022. [Online]. Available: /statistics/1366078/sea-trust-in-sustainable-fashion-by-country/