ÌÇÐÄÆƽâ°æ

In 2026, Home Depot, Lowe's, and Menards recorded index scores of **, which was the highest customer satisfaction index score for selected home improvement and DIY stores in the United States. Home improvement stores fall within the specialty retail store category. The index score is based on a 100-point scale.

Does higher customer satisfaction mean higher retail sales?

Not necessarily. While Ace Hardware had lower consumer satisfaction scores than Menards, it had higher retail sales in the U.S. home improvement market in 2024. Interestingly, as of 2023, Ace Hardware had a higher number of stores in the United States than The Home Depot, Lowe’s, and Menards that year.

Ace Hardware’s business model

Ace Hardware spends a fair amount on advertising and has high levels of brand awareness. Additionally, the company’s franchising model attracts customers who value community and the small business mindset. All this results in solid brand KPIs and high levels of consumer loyalty and satisfaction.