Must-keep entertainment sources for consumers U.S. 2022

Must have sources of entertainment that consumers would choose to keep as single services in the United States as of October 2022

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Release date

November 2022

More information

Region

United States

Survey time period

October 2022

Number of respondents

Age group

18 years and older

Special properties

Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced

Supplementary notes

*Among sources used in households that are "Must haves" – MVPD SUBSCRIPTION (n=1,752), VMVPD SUBSCRIPTION (n=472), READING (n=1,364), NETFLIX (n=2,033), YOUTUBE PREMIUM (n=227), YOUTUBE FREE (n=1,788), SPOTIFY PAID (n=438), XBOX LIVE (n=342), HULU (n=921), APPLE MUSIC (n=527)
**Represents Xbox Live or Game Pass.
Question: Now that we’ve determined the sources of entertainment that are most important to your household, we’d like to understand how your “Must Haves” compare against each other. Below are the sources that you rated as “Must Have” for your household. Taking them all into account, if your household had to stop using all but one of these sources, which would you keep access to?

Citation formats

According to the results of a survey conducted among consumers in the United States in **, MVPDs (multichannel video programming distributors) or other known as live TV bundles are the most common source of entertainment that would be kept by consumers in the United States if they could only keep one, at ** percent. This was followed by virtual MVPDs at ** percent. Reading and Netflix tied at third place with ** percent of respondents each.