| Characteristic | Share of users |
|---|---|
| high income | 35.51% |
| medium income | 32.31% |
| low income | 32.18% |
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December 2024
Canada
Jan 1st to Dec 31st 2021
excluding physical gaming
* Income is defined as personal net income and is divided into three categories:
-Low income is defined as the country-specific bottom third of the personal income allocation.
-Medium income is defined as the country-specific average third of the personal income allocation.
-High income is defined as the country-specific top third of the personal income allocation.
Video Games are defined as fee-based video games distributed over the internet. Download games include downloads of full versions for gaming consoles or PCs (installation required), mobile games for smartphones and tablet devices (paid app downloads and in-app-purchases), paid or free-to-play online games which can be either played directly in the internet browser or via clients that need to be installed (subscription-based or including in-game purchases) as well as subscription-based gaming networks such as Xbox Live Gold, PlayStation Plus or Nintendo Switch Online. Physical video game sales and demo/trial versions are not included.
Further information on methodology can be found
