The question was phrased as follows: "How likely, if at all, are you to use an augmented reality app, meaning an app that layers a digital image or information, over something in the physical world around you, to do any of the following: Try on clothes, shoes or accessories accurately without having to use a fitting room."
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Virtual fitting room usage interest among consumers in the U.S. 2022
Around four in 10 consumers were likely to try fashion items such as clothes or shoes with an AR app in the United States, according to the findings of a survey conducted in 2022. Only a small share of consumers, percent, said they have already tried this.
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Ipsos. (September 28, 2022). Consumer likelihood to try on fashion items virtually with an AR app in the United States in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1356550/virtual-fitting-room-consumer-interest-united-states/
Ipsos. "Consumer likelihood to try on fashion items virtually with an AR app in the United States in 2022." Chart. September 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1356550/virtual-fitting-room-consumer-interest-united-states/
Ipsos. (2022). Consumer likelihood to try on fashion items virtually with an AR app in the United States in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1356550/virtual-fitting-room-consumer-interest-united-states/
Ipsos. "Consumer Likelihood to Try on Fashion Items Virtually with An Ar App in The United States in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Sep 2022, /statistics/1356550/virtual-fitting-room-consumer-interest-united-states/
Ipsos, Consumer likelihood to try on fashion items virtually with an AR app in the United States in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1356550/virtual-fitting-room-consumer-interest-united-states/ (last visited July 25, 2026)
Consumer likelihood to try on fashion items virtually with an AR app in the United States in 2022 [Graph], Ipsos, September 28, 2022. [Online]. Available: /statistics/1356550/virtual-fitting-room-consumer-interest-united-states/
