In a survey conducted from October 2021 to July 2022, respondents revealed that Gen Zers (or zoomers) cared about the welfare of animals. Around ** percent stated they avoid buying products from brands that test products on animals, and ** percent avoid brands that engage in animal cruelty.
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Latana. (November 15, 2022). Share of Gen Z do not buy from brands that participate in animal abuse in the U.S. in 2022, by select situations [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1353456/us-avoid-animal-abuse-brands-gen-z/
Latana. "Share of Gen Z do not buy from brands that participate in animal abuse in the U.S. in 2022, by select situations." Chart. November 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1353456/us-avoid-animal-abuse-brands-gen-z/
Latana. (2022). Share of Gen Z do not buy from brands that participate in animal abuse in the U.S. in 2022, by select situations. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1353456/us-avoid-animal-abuse-brands-gen-z/
Latana. "Share of Gen Z Do Not Buy from Brands That Participate in Animal Abuse in The U.S. in 2022, by Select Situations." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2022, /statistics/1353456/us-avoid-animal-abuse-brands-gen-z/
Latana, Share of Gen Z do not buy from brands that participate in animal abuse in the U.S. in 2022, by select situations ÌÇÐÄÆƽâ°æ, /statistics/1353456/us-avoid-animal-abuse-brands-gen-z/ (last visited July 23, 2026)
Share of Gen Z do not buy from brands that participate in animal abuse in the U.S. in 2022, by select situations [Graph], Latana, November 15, 2022. [Online]. Available: /statistics/1353456/us-avoid-animal-abuse-brands-gen-z/
