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In 2024, Vietnam exported coffee amounting to about *** billion U.S. dollars, the second-biggest exporter in the world. Another major coffee exporter in the Asia-Pacific region was Indonesia, which followed with more than *** million U.S. dollars of coffee exports in the same year.

Coffee market in Vietnam

Coffee was introduced to Vietnam by French colonists in the 19th century, and since then, it has been integrated into the Vietnamese culture and economy. The country has become one of the largest coffee producers and exporters in APAC, with beans being the dominant type of coffee exported. The coffee consumption in Vietnam has steadily increased over the years, reaching more than million 60kg bags of coffee. Traditionally, Vietnamese drink their coffee as drip coffee, often mixed with sweetened condensed milk. As trends evolve, many local variations of this beloved drink have emerged, including egg coffee, salted coffee, and coffee with coconut milk.

APAC’s staple drinks

The beverage export landscape in APAC goes beyond coffee, with tea also playing a significant role. China leads the tea export market in the region, with exports valued at over *** billion U.S. dollars. While tea is most often consumed at home, the rise of tea shops has increased tea consumption, offering drinks such as bubble tea, milk teas, and fruit tea mixes, among others. As the region continues to develop, both coffee and tea remain central to its beverage industry.