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In the 2024/25 period, approximately *** million 60kg bags of coffee were consumed in Vietnam. The domestic consumption of coffee in the country was forecast to increase to *** million 60kg bags in the next year.

Coffee drinking culture 

Introduced by the French in the 19th century, coffee drinking has become a deep-rooted habit among many Vietnamese today. Traditionally, Vietnamese coffee is brewed in individual portions using a special filter and often served hot or cold with condensed milk to balance the strong, bitter Robusta flavor. Apart from the traditional Vietnamese coffee, other ways of preparation were also introduced with the expansion of international and local coffee chains and have grown in popularity among young people. Highlands Coffee, The Coffee House, and Phuc Long were the leading coffee shop brands in Vietnam, based on the number of stores. 

Coffee production and exports 

Both Robusta and Arabica beans are grown in Vietnam, though Robusta makes up most of the coffee production volume in the country. In the 2025/26 period, the production volume of Robusta coffee in Vietnam was forecast to reach over ** million 60-kg bags, while the Arabica coffee production volume would reach around *** million 60-kg bags. As one of the leading coffee exporters worldwide, Vietnam’s volume of coffee exports was expected to record approximately ** million 60-kg bags during the 2025/26 period.