The younger generations in the United States said that they were more likely to buy themselves new fashion items to wear for Christmas, in a 2022 survey. Approximately half of Gen Z and millennials said that they would buy clothes for this purpose, as opposed to around a quarter of Gen X. About a quarter of each generation said that they might buy new clothes.
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Klarna. (November 28, 2022). Share of consumers who will purchase new fashion items for themselves to wear for Christmas in the United States in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1348719/us-consumers-who-buy-new-clothes-for-christmas/
Klarna. "Share of consumers who will purchase new fashion items for themselves to wear for Christmas in the United States in 2022, by generation." Chart. November 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1348719/us-consumers-who-buy-new-clothes-for-christmas/
Klarna. (2022). Share of consumers who will purchase new fashion items for themselves to wear for Christmas in the United States in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1348719/us-consumers-who-buy-new-clothes-for-christmas/
Klarna. "Share of Consumers Who Will Purchase New Fashion Items for Themselves to Wear for Christmas in The United States in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Nov 2022, /statistics/1348719/us-consumers-who-buy-new-clothes-for-christmas/
Klarna, Share of consumers who will purchase new fashion items for themselves to wear for Christmas in the United States in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1348719/us-consumers-who-buy-new-clothes-for-christmas/ (last visited July 31, 2026)
Share of consumers who will purchase new fashion items for themselves to wear for Christmas in the United States in 2022, by generation [Graph], Klarna, November 28, 2022. [Online]. Available: /statistics/1348719/us-consumers-who-buy-new-clothes-for-christmas/
