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Frequency of consumption of selected concessions when watching movies in theaters among adults in the United States as of November 2021, by gender

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Sources

Release date

November 2021

Region

United States

Survey time period

November 12 to 14, 2021

Number of respondents

2,200 respondents

Age group

18 years and older

Special properties

only respondents who reported having each concession "almost always" or "sometimes" while watching films in theaters

Method of interview

Online survey

Supplementary notes

ÌÇÐÄÆƽâ°æ calculated the figures based on the source's data.

Citation formats

Concessions moviegoers had the most often in theaters in the U.S. 2021, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 16, 2022
During an online survey conducted among adults in the United States in November 2021, around ** percent of female respondents reported eating popcorn almost always or sometimes when they watched a film in a theater. Among men, that share stood at ** percent. In the U.S. and Canada, an average of over **** of the revenue of the cinema chains came from selling food and beverage, known in the cinema market as concessions.
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