The source specifies that, the sample in Russia is more representative of the middle and affluent classes, as well as large cities, since the survey was conducted on the Internet.
Most Russians planned to buy New Year’s presents between December 16 and December 24. Furthermore, every fifth Russian expected to purchase gifts in the last week of December. The share of respondents purchasing New Year’s gifts during Black Friday and other deals reached six percent.
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Deloitte. (December 9, 2021). Most common times for purchasing New Year's gifts in Russia in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/
Deloitte. "Most common times for purchasing New Year's gifts in Russia in 2021." Chart. December 9, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/
Deloitte. (2021). Most common times for purchasing New Year's gifts in Russia in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/
Deloitte. "Most Common times for Purchasing New Year's Gifts in Russia in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Dec 2021, /statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/
Deloitte, Most common times for purchasing New Year's gifts in Russia in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/ (last visited August 03, 2026)
Most common times for purchasing New Year's gifts in Russia in 2021 [Graph], Deloitte, December 9, 2021. [Online]. Available: /statistics/1084785/russia-distribution-of-new-year-s-gifts-by-purchase-date/
