The source specifies that, the sample in Russia is more representative of the middle and affluent classes, as well as large cities, since the survey was conducted on the Internet.
Survey characteristics refer to the latest survey.
Citation formats
Where Russians get ideas & recommendations about New Year's gifts 2020-2021
Most Russians did not have to think about New Year's gifts in 2021, as they were asked to purchase specific products in advance. Furthermore, * of respondents was getting ideas about New Year’s gifts on the internet in 2021. A slightly lower share went to retail stores for inspiration.
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Deloitte. (December 9, 2021). Distribution of information channels where Russians get ideas and recommendations about New Year's gifts in 2020 and 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1085124/russia-sources-of-inspiration-for-new-year-s-gifts/
Deloitte. "Distribution of information channels where Russians get ideas and recommendations about New Year's gifts in 2020 and 2021." Chart. December 9, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1085124/russia-sources-of-inspiration-for-new-year-s-gifts/
Deloitte. (2021). Distribution of information channels where Russians get ideas and recommendations about New Year's gifts in 2020 and 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1085124/russia-sources-of-inspiration-for-new-year-s-gifts/
Deloitte. "Distribution of Information Channels Where Russians Get Ideas and Recommendations about New Year's Gifts in 2020 and 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Dec 2021, /statistics/1085124/russia-sources-of-inspiration-for-new-year-s-gifts/
Deloitte, Distribution of information channels where Russians get ideas and recommendations about New Year's gifts in 2020 and 2021 ÌÇÐÄÆƽâ°æ, /statistics/1085124/russia-sources-of-inspiration-for-new-year-s-gifts/ (last visited August 04, 2026)
Distribution of information channels where Russians get ideas and recommendations about New Year's gifts in 2020 and 2021 [Graph], Deloitte, December 9, 2021. [Online]. Available: /statistics/1085124/russia-sources-of-inspiration-for-new-year-s-gifts/
