During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Citation formats
Most well-known energy drinks in the United States 2023
When it comes to the most well-known energy drinks in the United States, Red Bull leads the charts with 89 percent brand awareness, followed by Gatorate (86 %) and Monster (85 %), while Gatorate leads in both energy drinks usage share as well as energy drinks customer loyalty, with 45 and 88 percent respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (August 4, 2023). Leading energy drinks ranked by brand awareness in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1342749/most-well-known-energy-drinks-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading energy drinks ranked by brand awareness in the United States in 2023." Chart. August 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1342749/most-well-known-energy-drinks-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2023). Leading energy drinks ranked by brand awareness in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1342749/most-well-known-energy-drinks-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Energy Drinks Ranked by Brand Awareness in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2023, /statistics/1342749/most-well-known-energy-drinks-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading energy drinks ranked by brand awareness in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1342749/most-well-known-energy-drinks-in-the-united-states/ (last visited July 31, 2026)
Leading energy drinks ranked by brand awareness in the United States in 2023 [Graph], ÌÇÐÄÆƽâ°æ, August 4, 2023. [Online]. Available: /statistics/1342749/most-well-known-energy-drinks-in-the-united-states/
