Red Bull brand profile Germany 2024| ��ƽ��

Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

823 respondents

Age group

18-64 years

Special properties

respondents who drink energy drinks

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to energy drinks, which of the following brands do you like?
Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Red Bull in Germany?
When it comes to energy drink consumers, brand awareness of Red Bull is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Red Bull in Germany?
In total, ** percent of German energy drink consumers say they like Red Bull.

What is the usage share of Red Bull in Germany?
All in all, ** percent of energy drink consumers in Germany use Red Bull.

How loyal are the consumers of Red Bull?
Around ** percent of energy drink consumers in Germany say they are likely to use Red Bull again.

What's the buzz around Red Bull in Germany?
In 2024, about ** percent of German energy drink consumers had heard about Red Bull in the media, on social media, or in advertising over the past three months.