effect brand profile Germany 2022| ��ƽ��

effect brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

812 respondents

Age group

18-64 years

Special properties

respondents who drink energy drinks

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to energy drinks, which of the following brands do you like?
Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of effect in Germany?
When it comes to energy drink consumers, brand awareness of effect is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is effect in Germany?
In total, *** of German energy drink consumers say they like effect. However, in actuality, among the *** of German respondents who know effect, *** of people like the brand.

What is the usage share of effect in Germany?
All in all, *** of energy drink consumers in Germany use effect. That means, of the *** who know the brand, *** use them.

How loyal are the consumers of effect?
Around *** of energy drink consumers in Germany say they are likely to use effect again. Set in relation to the *** usage share of the brand, this means that *** of their consumers show loyalty to the brand.

What's the buzz around effect in Germany?
In August 2022, about *** of German energy drink consumers had heard about effect in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around effect in Germany.

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