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In 2024, The RealReal was the fashion company based on a circular business model that generated the highest revenue, with roughly ****million U.S. dollars. 

The RealReal’s financial figures

The RealReal is an online marketplace where users can buy and sell authenticated luxury goods second-hand. As of 2023, The RealReal had generated gross merchandise value (GMV) of nearly *** billion U.S. dollars, of which ** percent was represented by women’s apparel. Rapidly growing in popularity, the platform’s app is downloaded by thousands each month.

Second-hand shopping in the United States

Over the past couple of years, sales of used merchandise stores have generally risen, consistently hitting the *** billion U.S. dollar-mark for each month of 2024. In the same year, ** U.S. consumers shared that they wanted wearable but unwanted clothes to be reused, showing a supportive attitude towards second-hand clothing.