thredUP brand profile U.S. 2024| ��ƽ��

thredUP brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

881 respondents

Age group

18-64 years

Special properties

respondents who use second-hand apparel online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of thredUP in the United States?
When it comes to second-hand apparel online shop users, brand awareness of thredUP is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is thredUP in the United States?
In total, *** of U.S. second-hand apparel online shop users say they like thredUP.

What is the usage share of thredUP in the United States?
All in all, *** of second-hand apparel online shop users in the United States use thredUP. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the customers of thredUP?
Around *** of second-hand apparel online shop users in the United States say they are likely to use thredUP again.

What's the buzz around thredUP in the United States?
In April 2024, about *** of U.S. second-hand apparel online shop users had heard about thredUP in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around thredUP in the United States.

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