Consumers in households earning less than ** thousands Canadian dollars were most likely to state that they were taking part in Dry January or Dry February in 2023. Participation was correlated with income, where those earning more were less likely to be taking part in Dry January or February.
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Ipsos. (March 12, 2023). Share of consumers partaking in Dry January or Dry February in Canada in 2023, by household income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1379053/dry-january-or-february-participation-canada-by-income-level/
Ipsos. "Share of consumers partaking in Dry January or Dry February in Canada in 2023, by household income." Chart. March 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1379053/dry-january-or-february-participation-canada-by-income-level/
Ipsos. (2023). Share of consumers partaking in Dry January or Dry February in Canada in 2023, by household income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1379053/dry-january-or-february-participation-canada-by-income-level/
Ipsos. "Share of Consumers Partaking in Dry January or Dry February in Canada in 2023, by Household Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2023, /statistics/1379053/dry-january-or-february-participation-canada-by-income-level/
Ipsos, Share of consumers partaking in Dry January or Dry February in Canada in 2023, by household income ÌÇÐÄÆƽâ°æ, /statistics/1379053/dry-january-or-february-participation-canada-by-income-level/ (last visited July 30, 2026)
Share of consumers partaking in Dry January or Dry February in Canada in 2023, by household income [Graph], Ipsos, March 12, 2023. [Online]. Available: /statistics/1379053/dry-january-or-february-participation-canada-by-income-level/
