In 2021, the buy now pay later (BNPL) customer base for online and offline retail was **** and *** million, respectively. This is expected to surge to ** million for online retail and ** million for offline retail in the year 2026. Buy now pay later is a type of point of sale financing which allows the consumers to make purchases and pay in the future. ZestMoney, Amazon Pay Later, Paytm postpaid are some of the BNPL players in the Indian market.
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ZestMoney. (January 18, 2022). Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1329303/india-number-of-bnpl-users-in-retail/
ZestMoney. "Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions)." Chart. January 18, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1329303/india-number-of-bnpl-users-in-retail/
ZestMoney. (2022). Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1329303/india-number-of-bnpl-users-in-retail/
ZestMoney. "Number of Buy Now Pay Later (Bnpl) Users in Retail in India in 2021, with Projections for 2026 (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Jan 2022, /statistics/1329303/india-number-of-bnpl-users-in-retail/
ZestMoney, Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/1329303/india-number-of-bnpl-users-in-retail/ (last visited July 29, 2026)
Number of buy now pay later (BNPL) users in retail in India in 2021, with projections for 2026 (in millions) [Graph], ZestMoney, January 18, 2022. [Online]. Available: /statistics/1329303/india-number-of-bnpl-users-in-retail/