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Quality perception of bank brands in Kenya as of May 2022

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Source

Release date

May 2022

Region

Kenya

Survey time period

December 2021 to May 2022

Age group

18 years and older

Special properties

respondents who have heard of the brand

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands represent good quality?"

Citation formats

Quality perception of bank brands in Kenya 2022

Published by K. Scholle, Jul 8, 2022
Kenya Commercial Bank (KCB) was perceived the leading brand representing good quality among bank institutions in Kenya as of May 2022. Around ** percent of the survey's respondents rated KCB as a good quality institution. Equity Bank followed, attracting the same perception of ** percent of the respondents. KCB and Equity Bank are the biggest banks in Kenya, concentrating the largest bank assets in 2021.
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