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Preferred beverages of female Generation Y and Z consumers in Japan as of 2022, by age group

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Source

Release date

May 2022

Region

Japan

Survey time period

March 31 to April 4, 2022

Number of respondents

1,500*

Age group

16-49 years

Method of interview

Online survey

Supplementary notes

*300 respondents for each Gen Z age group (16 to 25 years) and 200 respondents for each Gen Y age group (26 to 49 years).
**As the legal drinking age is 20 years and older in Japan, figures are not given for the age group of 16 to 18 years.

Figures represent the most bought beverages within the last six months, with up to five answers being allowed.

Citation formats

Beverages of choice of Gen Y and Z women in Japan 2022, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 20, 2022
Even though mineral water was the beverage of choice of female Generation Z consumers in Japan, young Zoomers were also more likely to purchase sweet soft drinks compared to Millennials as revealed in a survey conducted among the two demographic cohorts in 2022. While more than ** percent of female Generation Z respondents aged 16 to 18 years purchased fruit juices and carbonated soft drinks within the last six months, the share was significantly lower among older cohorts.
In contrast, alcoholic drinks and unsweetened beverages like carbonated water and black coffee were preferred by female Generation Y respondents in particular.
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The health of Gen Z in the United StatesGeneration Z food consumption in the U.S.Gen Z alcohol consumption in the U.S.Generation Z in the United StatesGen Z and healthcare in the U.S.
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