Female Generation Z consumers in Japan showed higher interest in joining food trends than Millennials as revealed in a survey on dietary habits of Zoomers conducted in 2022. While the participation rate in the chicken salad food trend exceeded ** percent for Gen Z respondents aged 16 to 18 years and ** percent for the age group 19 to 22 years, the share was significantly lower among Millennials.
The survey further revealed that guilty foods that were trending in Korea during the coronavirus pandemic like Korean chicken, dalgona coffee, and ddungcaron were particularly popular among young female Zoomers in high school and university in Japan.
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Nippon Information Incorporated. (May 25, 2022). Share of female Generation Y and Z consumers eating trending foods in Japan as of 2022, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1315237/japan-female-generation-y-z-food-trend-consumption-share-by-age-group/
Nippon Information Incorporated. "Share of female Generation Y and Z consumers eating trending foods in Japan as of 2022, by age group." Chart. May 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1315237/japan-female-generation-y-z-food-trend-consumption-share-by-age-group/
Nippon Information Incorporated. (2022). Share of female Generation Y and Z consumers eating trending foods in Japan as of 2022, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1315237/japan-female-generation-y-z-food-trend-consumption-share-by-age-group/
Nippon Information Incorporated. "Share of Female Generation Y and Z Consumers Eating Trending Foods in Japan as of 2022, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2022, /statistics/1315237/japan-female-generation-y-z-food-trend-consumption-share-by-age-group/
Nippon Information Incorporated, Share of female Generation Y and Z consumers eating trending foods in Japan as of 2022, by age group ÌÇÐÄÆƽâ°æ, /statistics/1315237/japan-female-generation-y-z-food-trend-consumption-share-by-age-group/ (last visited July 31, 2026)
Share of female Generation Y and Z consumers eating trending foods in Japan as of 2022, by age group [Graph], Nippon Information Incorporated, May 25, 2022. [Online]. Available: /statistics/1315237/japan-female-generation-y-z-food-trend-consumption-share-by-age-group/
