Female Generation Z consumers were more likely to consider their dietary habits to be healthy than Millennials as revealed in a survey among the two demographic cohorts conducted in Japan in 2022. While more than ** percent of young female Gen Z respondents paid attention to their calorie intake and related weight gains, the share for all age groups of Millennials was significantly lower.
The survey revealed that the self-assessment of female Generation Z consumers regarding the intake of sugar, salt, and fat in their diet tended to be less critical compared to the Generation Y women. In addition, low-sugar, low-fat, and beauty-promoting ingredients were given a higher weight in food choices by Zoomers.
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Nippon Information Incorporated. (May 25, 2022). Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated. "Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group." Chart. May 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated. (2022). Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated. "Common Eating Habits among Female Generation Y and Z Consumers in Japan as of 2022, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2022, /statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated, Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group ÌÇÐÄÆƽâ°æ, /statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/ (last visited August 01, 2026)
Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group [Graph], Nippon Information Incorporated, May 25, 2022. [Online]. Available: /statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
