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Chinese consumers' opinion on the impacts of second-hand luxury on brand positioning and image of luxury retailers as of June 2021

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Sources

Release date

April 2022

Region

China

Survey time period

June 2021

Number of respondents

1,088 respondents

Special properties

Percentages have been balanced to be representative of the online population in Tier 1-3 cities

Method of interview

Omnibus survey

Citation formats

Perceived impacts of second-hand luxury on brand positioning and image China 2021

Published by
Bruna Rocco,
Jun 15, 2022
In a survey conducted in China in 2021, about ** percent of respondents said secondhand luxury had no impact on brand positioning or image. Compared to the survey results of the U.S., France, the UK, and Germany, Chinese consumers were slightly more likely to say that secondhand luxury negatively impacts the original band positioning and image, with ** percent of respondents indicating that.
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