According to the source, the estimated App Store billings are the sum of developer earnings and the upper bound on Apple commission.
According to the source: "Total App Store billings before 2013 are based on Evercore estimates, and we estimate Apple commissions by assuming a commission rate of 30%. Billings starting in 2013 are estimated based on approximate cumulative developer earnings announcements from Apple press releases between 2012 and 2021, which we use to estimate approximate yearly developer earnings. We estimate an upper bound on Apple commissions by assuming an average commission rate of 30%."
In 2021, the Apple App Store billings were estimated to amount to 86 billion U.S. dollars, up by 34 percent compared to the previous year. Between 2009 and 2021, billings in the Apple App Store were estimated to have experienced a growth of approximately 1,400 percent. In 2021, it is estimated that Apple paid approximately 60 billion U.S. dollars to iOS app developers using its platform.
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Analysis Group. (April 7, 2022). Apple App Store billings from 2009 to 2021 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1302222/apple-app-store-billings/
Analysis Group. "Apple App Store billings from 2009 to 2021 (in billion U.S. dollars)." Chart. April 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1302222/apple-app-store-billings/
Analysis Group. (2022). Apple App Store billings from 2009 to 2021 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1302222/apple-app-store-billings/
Analysis Group. "Apple App Store Billings from 2009 to 2021 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Apr 2022, /statistics/1302222/apple-app-store-billings/
Analysis Group, Apple App Store billings from 2009 to 2021 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1302222/apple-app-store-billings/ (last visited July 15, 2026)
Apple App Store billings from 2009 to 2021 (in billion U.S. dollars) [Graph], Analysis Group, April 7, 2022. [Online]. Available: /statistics/1302222/apple-app-store-billings/
