Between January and November 2021, users in Italy across all the examined demographics spent the largest share of their time watching linear TV. However, time spent on linear TV appeared to increase with age, with users aged 45 and older spending over ** percent of their media time engaging with this media. By comparison, online entertainment among users aged between 18 and 24 occupied ** percent of their time spent engaging with the examined media.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
BitMAT. (January 10, 2022). Share of time spent with selected media and digital activities in Italy per user from January to November 2021, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1311544/share-time-spent-italy-digital-content-by-age/
BitMAT. "Share of time spent with selected media and digital activities in Italy per user from January to November 2021, by age group." Chart. January 10, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1311544/share-time-spent-italy-digital-content-by-age/
BitMAT. (2022). Share of time spent with selected media and digital activities in Italy per user from January to November 2021, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1311544/share-time-spent-italy-digital-content-by-age/
BitMAT. "Share of Time Spent with Selected Media and Digital Activities in Italy per User from January to November 2021, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Jan 2022, /statistics/1311544/share-time-spent-italy-digital-content-by-age/
BitMAT, Share of time spent with selected media and digital activities in Italy per user from January to November 2021, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1311544/share-time-spent-italy-digital-content-by-age/ (last visited July 24, 2026)
Share of time spent with selected media and digital activities in Italy per user from January to November 2021, by age group [Graph], BitMAT, January 10, 2022. [Online]. Available: /statistics/1311544/share-time-spent-italy-digital-content-by-age/