Opinions of adults in the United States on the ability for social media-owned AI to find false information more effectively than human moderators as of November 2021
Characteristic
Share of respondents
AI does a better job
19%
AI does about the same job
25%
AI does a worse job
22%
Not sure
32%
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Original question: "When it comes to finding false information on their sites, do you think computer programs used by social media companies do..."
According to the source: "responses of 'no answer' not shown
The values may not sum up to 100 percent due to rounding.
Citation formats
U.S. adults on social media AI and human ability to detect false information 2021
According to an online survey conducted in the United States in November 2021, 19 percent of respondents felt that social media companies' artificial intelligence could find false information more effectively than humans could. Overall, a quarter of all respondents said that AI was just as successful as humans at finding false information, whilst 22 percent thought that AI did a worse job than humans. Additionally, over 30 percent of those surveyed reported being unsure.
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eMarketer, & Pew Research Center. (March 17, 2022). Opinions of adults in the United States on the ability for social media-owned AI to find false information more effectively than human moderators as of November 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1311101/us-adults-opinion-on-ai-for-content-moderation-social-media/
eMarketer, und Pew Research Center. "Opinions of adults in the United States on the ability for social media-owned AI to find false information more effectively than human moderators as of November 2021." Chart. March 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1311101/us-adults-opinion-on-ai-for-content-moderation-social-media/
eMarketer, Pew Research Center. (2022). Opinions of adults in the United States on the ability for social media-owned AI to find false information more effectively than human moderators as of November 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1311101/us-adults-opinion-on-ai-for-content-moderation-social-media/
eMarketer, and Pew Research Center. "Opinions of Adults in The United States on The Ability for Social Media-owned Ai to Find False Information More Effectively than Human Moderators as of November 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2022, /statistics/1311101/us-adults-opinion-on-ai-for-content-moderation-social-media/
eMarketer & Pew Research Center, Opinions of adults in the United States on the ability for social media-owned AI to find false information more effectively than human moderators as of November 2021 ÌÇÐÄÆƽâ°æ, /statistics/1311101/us-adults-opinion-on-ai-for-content-moderation-social-media/ (last visited August 03, 2026)
Opinions of adults in the United States on the ability for social media-owned AI to find false information more effectively than human moderators as of November 2021 [Graph], eMarketer, & Pew Research Center, March 17, 2022. [Online]. Available: /statistics/1311101/us-adults-opinion-on-ai-for-content-moderation-social-media/
