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Reddit digital content: number of awards and digital coins exchanged in 2022 (in millions)

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Sources

Release date

August 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

Estimates modelled by ÌÇÐÄÆƽâ°æ on the basis of data available on Reddit.

Reddit awards: Based on the analysis of 176 of the most popular subreddits on posts, votes, and awards.
Number of Reddit Coins needed for awards: Based on the estimation of 100 coins necessary per award.

Citation formats

Number of Reddit Awards and Reddit Coins exchanged in 2022

Published by Thuy D., Aug 21, 2023
In 2022, it was estimated that users on Reddit exchanged approximately ** million awards, for a value of *** billion Reddit Coins. Reddit Coins are a type of digital currency that users on the platform can acquire as a one-time purchase or via paid subscription. Once they have been purchased, Reddit Coins can be used to award worthy posts and users, and cannot be exchanged back for mainstream currencies. In July 2023, Reddit announced Reddit Coins and awards would no longer be available starting from September 2023.
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