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Revenues generated by Reddit from 2018 to 2026, by segment (in million U.S. dollars)

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Estimates modelled by ÌÇÐÄÆƽâ°æ on the basis of qualitative research from industry sources, company-reported data, and publicly available benchmarking data.

Supplementary notes

Estimates modelled by ÌÇÐÄÆƽâ°æ on the basis of data available on Reddit.

Online advertising revenue: Based on the calculation of average revenue per user given by official revenue figures from Reddit.
Paid subscription revenues: Based on annual subscription fee of 49.99 U.S. dollars.
¹Forecasted data.

Citation formats

Reddit: segment revenues 2018-2026

Published by Thuy D., Feb 16, 2024
Reddit generates the majority of its revenues from its online advertising business, while premium subscriptions to the platform were estimated to generate less than ** million U.S dollars in 2023. The decrease in premium revenues was estimated to be driven by the depreciation and deletion of Reddit Coins. The platform currency used to buy awards to reward other Redditors' comments and posts was discontinued on ***. In , Reddit announced it was monetizing its API access, with small client apps and AI giants being prompted to pay for accessing Reddit's API, thus adding a new revenue stream to its business model.
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Internet industry in EuropeInternet usage worldwideOnline gamingDigital advertising in the U.S.E-commerce in the United Kingdom (UK)
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