among CEOs from Australia, Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, South Korea, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam
Supplementary notes
Original question: "Which three countries/territories, excluding the country/territory in which you are based, do you consider most important for your company's prospects for revenue over the next 12 months?"
Citation formats
Top countries CEOs are focusing on for revenue growth APAC 2021-2022
In 2021 and 2022, the United States was considered the most important market for Asia-Pacific companies to focus on for revenue growth, as selected by ** percent of surveyed CEOs from the region. For 2022, Australia replaced Germany as the third most selected focus region for APAC businesses.
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PwC US. (January 14, 2022). Leading countries of focus for company revenue growth according to CEOs in the Asia-Pacific region in 2021 and 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1309474/apac-countries-of-focus-for-business-growth-among-ceos/
PwC US. "Leading countries of focus for company revenue growth according to CEOs in the Asia-Pacific region in 2021 and 2022." Chart. January 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1309474/apac-countries-of-focus-for-business-growth-among-ceos/
PwC US. (2022). Leading countries of focus for company revenue growth according to CEOs in the Asia-Pacific region in 2021 and 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1309474/apac-countries-of-focus-for-business-growth-among-ceos/
PwC US. "Leading Countries of Focus for Company Revenue Growth According to Ceos in The Asia-pacific Region in 2021 and 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2022, /statistics/1309474/apac-countries-of-focus-for-business-growth-among-ceos/
PwC US, Leading countries of focus for company revenue growth according to CEOs in the Asia-Pacific region in 2021 and 2022 ÌÇÐÄÆƽâ°æ, /statistics/1309474/apac-countries-of-focus-for-business-growth-among-ceos/ (last visited August 01, 2026)
Leading countries of focus for company revenue growth according to CEOs in the Asia-Pacific region in 2021 and 2022 [Graph], PwC US, January 14, 2022. [Online]. Available: /statistics/1309474/apac-countries-of-focus-for-business-growth-among-ceos/
