| Characteristic | Share of respondents |
|---|---|
| Fake information | 26.9% |
| Authentic material used in the wrong context (photos/videos from another event/time that are designed to mislead the viewer) | 24.1% |
| Manipulated content (photos/videos that are doctored, Photoshopped, or contain deep fakes) | 18.4% |
| Fake news sites | 15.5% |
| Imposter news sites designed to look like brands we already know | 13% |
| Parody content | 2.2% |
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Region
Europe
Survey time period
December 8, 2020
Number of respondents
1,000*
Age group
16 years and older
Special properties
across 23 countries**
Method of interview
Online survey
Supplementary notes
*Respondents were aged 16 to over 54, with the majority of participants between the ages of 18 and 24 (28.1 percent). The gender split skewed female (55.2 percent).
**Top five countries represented were the UK (41.2 percent), Italy (13.1 percent), Spain (7.9 percent), Greece (6.2 percent), and Romania (5.1 percent).
Question: According to The Colombia Journalism Review, there are six types of fake news. Which do you see most online today?
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