Respondents were 47 years old on average, and 52 percent were female. Thirty-two percent of respondents had college degrees and 36 percent of respondents declared an annual income of more than 100,000 U.S. dollars. Additional proprietary data from PYMNTS was used for supplementary analysis.
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Share of U.S. consumers who bought from a mass merchant in the last month 2022
When comparing by subscription status the share of consumers in the United States who purchased from a mass merchant in 2022, it can be seen that Amazon and Walmart are on opposite ends of the spectrum. Just over ** percent of the consumers who made a purchase at Amazon in the last month were subscribers, whereas nearly ** percent of the consumers who made a purchase at Walmart were not.
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PYMNTS. (April 1, 2022). Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/
PYMNTS. "Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status." Chart. April 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/
PYMNTS. (2022). Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/
PYMNTS. "Share of Consumers Who Made a Purchase at a Mass Merchant in The Last Month in The U.S. in 2022, by Subscription Status." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2022, /statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/
PYMNTS, Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status ÌÇÐÄÆƽâ°æ, /statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/ (last visited July 30, 2026)
Share of consumers who made a purchase at a mass merchant in the last month in the U.S. in 2022, by subscription status [Graph], PYMNTS, April 1, 2022. [Online]. Available: /statistics/1301984/consumers-purchasing-from-mass-merchant-by-subscription-status-united-states/
