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In the fiscal year of 2025, Mercedes-Benz Group experienced a decline in revenue across its European, Asian, and North American segments. In particular, the Asian market generated revenue of nearly **** billion euros, down from 37 billion euros in the previous year. In 2025, the total revenue of the German automotive manufacturer amounted to nearly billion euros.Â
Mercedes-Benz Group’s passenger car business sold nearly *automobiles worldwide in 2024. The most important markets for the company that year were China and Europe with ** and ** vehicle sales, respectively. The German manufacturer further announced that its 2025 strategy was to maintain focus on electromobility across the globe.Â
The luxury car industry in China is highly condensed, with only a few companies dominating the market: Audi, Mercedes-Benz, and BMW. The initiatives taken by the Chinese government to enhance the automotive market allowed luxury car manufacturers to increase their sales in China.
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