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In 2023, Malaysia had the highest vehicle to population ratio among Southeast Asian countries, with around vehicles per 1,000 population. In contrast, there were approximately ** vehicles per 1,000 population in Cambodia that year.

Main motor vehicles markets in Southeast Asia

Indonesia leads the motor vehicle sales in Southeast Asia with around *** thousand vehicles sold in a year, closely followed by Malaysia. However, in terms of production the opposite is true. Thailand leads the motor vehicle production in the region with just under *** million vehicles. And Indonesia follows with around *** thousand vehicles produced in a year. In 2024, Southeast Asian countries were characterized by moderate growth in annual motor vehicle sales, led by Singapore, the Philippines, and Malaysia, respectively.

What purchase aspects do Southeast Asian vehicle buyers value?

Almost half of the consumers in Southeast Asia believe that striking a good deal is an important aspect of the vehicle purchasing experience. When it comes to choosing a car brand, consumers in Southeast Asia appreciate quality, with ** percent of the consumers treasuring product quality as an important factor driving brand choice. Nevertheless, a shift towards more sustainable preferences is present among the consumers in the region. Even though there are many concerns regarding battery electric vehicles in the region, consumers think that there are several reasons to switch to electric cars as the number of charging stations increases and EV performance equals or surpasses that of combustible-engine or hybrid cars.