Global mobile gaming representation identification 2021| ��ƽ��

Mobile gamers in selected countries who feel more connected to representative characters as of August 2021

Characteristic	Total gamers	Diverse gamers	LGBTQ+	Women and nonbinary
Brazil	83%	87%	95%	85%
South Korea	78%	-	82%	73%
United States	71%	82%	75%	66%
United Kingdom	68%	88%	84%	61%
Germany	60%	-	72%	56%

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Release date

December 2021

More information

Region

Worldwide

Survey time period

June to August 2021

Number of respondents

6,045 respondents

Age group

18 years and older

Special properties

who play mobile games for at least 3-4 hours per week

Method of interview

Online survey

Supplementary notes

Original statement: "percentage of players across markets surveyed that would feel more connected, more immersed or play the game more if the game featured more characters “that represent you or people like you”."

Mobile gamer definition: play 3+ hours gaming per week and at least some games played have human characters.

Data for Diverse Gamers was not collected in Germany and South Korea. This category includes respondents who identify as Black, Native, Asian and Pacific Islander, Hispanic and Latinx, Middle Eastern, and other non-white ethnicity in the US, UK and Brazil.

Citation formats

As of August 2021, mobile players worldwide were overall more likely to identify with characters that represented them or people like them in mobile gaming. The general tendency is especially observed in Brazil, whereas diversity representation was especially important for all gamer groups. People who identified as LGBTQIA+ or from diverse backgrounds placed more on representation than women in general, who tended to demand lesser identification towards more specific characters.