In 2024, the average annual household expenditure on low-malt beer (happoshu) and beer-flavored beverages in Japan amounted to Japanese yen. Happoshu refers to a beer-like beverage with a malt content of less than 50 percent that may also contain ingredients that are not allowed in the brewing process of general beer. Beer-flavored beverages include alternative drinks like new genre beer that are produced without malt.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
e-Stat (Japan). (August 8, 2025). Average annual household expenditure on happoshu and beer-flavored beverages in Japan from 2015 to 2024 (in Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1300538/japan-beer-like-beverages-household-expenditure/
e-Stat (Japan). "Average annual household expenditure on happoshu and beer-flavored beverages in Japan from 2015 to 2024 (in Japanese yen)." Chart. August 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1300538/japan-beer-like-beverages-household-expenditure/
e-Stat (Japan). (2025). Average annual household expenditure on happoshu and beer-flavored beverages in Japan from 2015 to 2024 (in Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1300538/japan-beer-like-beverages-household-expenditure/
e-Stat (Japan). "Average Annual Household Expenditure on Happoshu and Beer-flavored Beverages in Japan from 2015 to 2024 (in Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Aug 2025, /statistics/1300538/japan-beer-like-beverages-household-expenditure/
e-Stat (Japan), Average annual household expenditure on happoshu and beer-flavored beverages in Japan from 2015 to 2024 (in Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1300538/japan-beer-like-beverages-household-expenditure/ (last visited July 28, 2026)
Average annual household expenditure on happoshu and beer-flavored beverages in Japan from 2015 to 2024 (in Japanese yen) [Graph], e-Stat (Japan), August 8, 2025. [Online]. Available: /statistics/1300538/japan-beer-like-beverages-household-expenditure/
