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Average annual household expenditure on alcoholic beverages in Japan from 2015 to 2024 (in 1,000 Japanese yen)

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Sources

Release date

August 2025

Region

Japan

Survey time period

2015 to 2024

Supplementary notes

Figures include sake, "shochu", beer, whisky, wine, "happoshu" and beer-flavored drinks, "chuhai" and cocktails, and other alcoholic beverages.

Data prior to 2017 come from previous reports.
100 Japanese yen equal 0.66 U.S. dollars or 0.58 euros as of August 2025.
Values have been rounded.

Citation formats

Liquor household expenditure in Japan 2015-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 13, 2025

In 2024, the average annual household expenditure on alcoholic beverages in Japan amounted to around * Japanese yen. Major liquors impacting the budgets of private households in Japan include beer, beer-like beverages such as "happoshu" and new genre beer, as well as distilled spirits.

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Major manufacturers

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Consumer behavior

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Topics

Alcoholic beverages market in JapanNon-alcoholic beverages market in JapanHealth care in JapanSuntoryAsahi
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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