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In fiscal year 2023, the production volume of liquor in Japan remained below  billion liters for the consecutive year, with around *** billion liters. The Japanese liquor market encompasses various low-alcohol mixed drinks and hard liquors, with beer and liqueurs representing the staple products of alcoholic drinks production.

Beer in Japan

Even though beer and beer-like beverages are the preferred alcoholic beverages of consumers, changing trends in drinking habits have been impacting the market. While around *** in **** Japanese still consume beer at least once a week, rising tax rates and a growing health consciousness have been slowing market growth.

Liqueur in Japan

Liqueurs in Japan refer to a broad spectrum of liquors with an alcohol content of over two percent. Apart from general liqueur, the category includes mixed drinks such as highballs and sours. Lower tax rates coupled with the large variety of commercially available products have been boosting the popularity of the category. With sales on a gradual increase in recent years, liqueurs were the main contenders for overthrowing beer as the top seller in the domestic alcoholic beverage market, which was achieved in fiscal 2019.