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Leading information sources used when choosing plant-based meat alternatives in the United States in 2021

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Sources

Release date

November 2021

Region

United States

Survey time period

August 26 to 30, 2021

Number of respondents

873 respondents

Age group

18-80 years

Special properties

Weighted.

Method of interview

Online interview

Supplementary notes

Original survey question was phrased as follows: "Q12: You mentioned that [top reason from Q11] is the top reason you consume (or would consume) plant based meat alternatives. H ow would you know this information when choosing a plant based meat alternative product?"
Shown are all respondents choices whether they picked the benefit as first, second, or third most important.

Citation formats

Sources of information used when purchasing plant-based meat alternatives US 2021

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