| Characteristic | Estimated market size in million euros |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
August 2021
More information
Region
Germany
Survey time period
August 2021*
Supplementary notes
* The date given is that of release.
Regarding the methodology, the study specifies:
- TAM: based on 21 million potential customers, a 20 euro basket size, and two orders per week per customer.
- SAM: Assuming that by 2030, ten percent of the Total Available Market (TAM) can be addressed.
- SOM: Accessible market for a single supplier. Only active in about half of the target market (20 cities) in which ten percent of the inhabitants are addressed. Each city is evenly divided with two other competitors.
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