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In 2023, the global functional and natural health food market was valued at **** billion U.S. dollars and is projected to increase to **** billion U.S. dollars by 2033.

Superfoods

The term “superfoods” has been used to describe nutritionally dense foods, or foods that are especially high in essential nutrients. A few common examples of superfoods include salmon, kale, blueberries, and quinoa. Between 2016 and 2017, retail sales of quinoa grew by **** percent in the United States, as its health benefits became more well known. Chia seeds, another popular superfood, saw a **** percent increase in retail sales in that time period.

Healthy eating behavior in North America

American consumers have tried a wide variety of different diet and lifestyle changes in order to improve their health, the most common of which involved increasing water intake, making small changes in one’s diet, and eating more fruits and vegetables. The top motivating factor for these eating habit changes was weight loss, followed by preventing future health conditions. When Canadian consumers were surveyed what they believed a healthy meal consisted of, more than half responded that more fruits and vegetables made a meal healthier.