Meta: U.S. opinion of Facebook name change 2021| ��ƽ��

Share of adults in the United States who agree with select reasons why Facebook changed its name to Meta as of November 2021

Characteristic	Share of respondents
To distance itself from negative press	51%
To distract from controversy/scandal	50%
Refresh Facebook's overall brand	36%
Signal a new direction for the company as a whole	35%
Avoid public scrutiny	32%
Avoid legal repercussions	29%
Attract a new user base	28%
Other	4%

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Release date

November 2021

More information

Region

United States

Survey time period

October 29 to November 1, 2021

Number of respondents

2,200 respondents

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

Original question: If you had to guess, why do you think Facebook is changing its name? Please select all that apply.

Citation formats

According to an online survey conducted in November 2021, 51 percent of adults in the United States agreed with the statement that Facebook changed its name to Meta in order to distance itself from negative press. Additionally, 51 percent agreed that the name change was to distance itself from recent controversy. Overall, 29 percent agreed that the reason behind the name change was to avoid legal repercussions. In late October, Facebook restructured and rebranded itself as Meta while announcing a strategic shift towards the metaverse, a virtual reality project.