In a survey conducted with over individuals in the United Kingdom (UK) in 2023, over half of shoppers said their main reason for shopping during the Black Friday period was to buy Christmas presents for loved ones. For over **** of those surveyed, spontaneous deal-grabbing was the leading motivation.
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Wunderman Thompson Commerce. (November 2, 2023). Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce. "Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023." Chart. November 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce. (2023). Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce. "Leading Consumer Reasons for Planned Shopping during The Black Friday Period in The United Kingdom (Uk) in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Nov 2023, /statistics/1276386/reasons-for-shopping-black-friday-uk/
Wunderman Thompson Commerce, Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1276386/reasons-for-shopping-black-friday-uk/ (last visited July 28, 2026)
Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023 [Graph], Wunderman Thompson Commerce, November 2, 2023. [Online]. Available: /statistics/1276386/reasons-for-shopping-black-friday-uk/
