In a survey conducted in January 2021, UK consumers were asked about brands and retailers that inspired them the most to shop during the Black Friday period. The online retail giant came out at the top as the most inspiring, with about ** percent of consumers naming Amazon.
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Wunderman Thompson Commerce. (November 5, 2021). Most inspiring retailers and brands among consumers in the United Kingdom (UK) during the Black Friday period in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1276338/inspiring-brands-during-black-friday-uk/
Wunderman Thompson Commerce. "Most inspiring retailers and brands among consumers in the United Kingdom (UK) during the Black Friday period in 2021." Chart. November 5, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1276338/inspiring-brands-during-black-friday-uk/
Wunderman Thompson Commerce. (2021). Most inspiring retailers and brands among consumers in the United Kingdom (UK) during the Black Friday period in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1276338/inspiring-brands-during-black-friday-uk/
Wunderman Thompson Commerce. "Most Inspiring Retailers and Brands among Consumers in The United Kingdom (Uk) during The Black Friday Period in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2021, /statistics/1276338/inspiring-brands-during-black-friday-uk/
Wunderman Thompson Commerce, Most inspiring retailers and brands among consumers in the United Kingdom (UK) during the Black Friday period in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1276338/inspiring-brands-during-black-friday-uk/ (last visited July 20, 2026)
Most inspiring retailers and brands among consumers in the United Kingdom (UK) during the Black Friday period in 2021 [Graph], Wunderman Thompson Commerce, November 5, 2021. [Online]. Available: /statistics/1276338/inspiring-brands-during-black-friday-uk/
